If there’s one thing we can be certain about it’s that change will happen whether we like it or not. This time of the year is when loads of radio personalities go into contract negotiations with their employers and potential employers. The result of these negotiations is often heard in the first week of April. As an aspiring radio personality myself, I feel for these professionals.
So with that in mind, here is the first of, no doubt, many changes to come. The Twins, Hlelo and Ntando Masina will be leaving youth station, YFM at the end of March. Read the official release below:
Johannesburg, Monday 04 February 2013 – YFM announced today that, after 5 years on air, YFM twins Hlelo and Ntando Masina, will be leaving the station at the end of March 2013.
“Line-up changes are common practice in the radio industry, particularly with a youth station like YFM. After careful consideration of all aspects of our on air offering, we have decided to make the necessary changes to YFM’s Programming, and unfortunately the Twins will no longer be with us from the 1st of April 2013” said Programming Manager Tumelo Diaho Monaheng “In as much as we are totally committed to the development of young talent – like the Twins, we are also continually looking for new ways to enhance our station with new and exciting personalities”.